BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
Episodes
20 episodes
Brand leadership, C-suite priorities, AI impacts, and more with Kabir Ahuja '08BUS and Eric Sherman '20SPS
On Episode 20 of BRITE Ideas, JP and Matt interview Kabir Ahuja '03SEAS '08BUS (Senior Partner, McKinsey and Co.) and Eric Sherman '20SPS (Knowledge Expert, McKinsey and Co.). The conversation delved into a wide range of areas from the role and...
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Season 1
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Episode 20
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49:02
Don't lose the AI predictive forest for the genAI trees with Eric Siegel '98SEAS
On Episode 19 of the BRITE Ideas podcast, Matt speaks with Eric Siegel '93SEAS '95GSAS '95SEAS '98GSAS '98SEAS (ah, the multiple degrees that accumulate during a custom-designed PhD effort), former faculty at Columbia University, and author of ...
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Season 1
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Episode 19
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56:30
Chipping away the sustainability roadblocks of consumption and externalities with Andrew Winston '99
On Episode 18 of BRITE Ideas, JP and Matt speak with Andrew Winston '99 (author, "Net Positive" and "Green to Gold") about the challenges and opportunities for business and society to tackle climate change. Challenged by Andrew to reverse the "...
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Season 1
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Episode 18
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53:56
Brand You: strategies for career authenticity with Allen Adamson and Amy Fuller
On episode 17 of the BRITE Ideas podcast, JP and Matt speak with Allen Adamson (Co-founder of Metaforce; author of Seeing the How) and Amy Fuller (board director and former Chief Marketing and Communications Officer of Accenture) about...
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Season 1
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Episode 17
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51:44
The chase for optimal customer experience with Kaaren Hanson
In this episode of the BRITE Ideas podcast, JP and Matt speak with Kaaren Hanson (Chief Design Officer, Consumer and Community Banking, JPMorgan Chase) who shares her insights and actions of a systems-thinking approach to design truly great cus...
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Season 1
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Episode 16
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38:53
How business strategy through design becomes brand reality - thoughts from the founders of COLLINS
On Episode 15 of the BRITE Ideas podcast, Matt and JP spoke with Leland Maschmeyer and Brian Collins, co-founders (and CEO and CCO respectively) of COLLINS. The pair dive deeply into the necessity of uniting business models, consumer beha...
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Season 1
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Episode 15
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57:36
How tapping marginal behaviors can drive innovation with Helen Edwards
In Ep. 14 of BRITE Ideas, JP and Matt speak with Helen Edwards (Co-founder, Passionbrands) on her latest book From Marginal to Mainstream: Why Tomorrow's Brand Growth Will Come from the Fringes - and How to Get There First. Things kick...
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Season 1
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Episode 14
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42:36
Everyone is in the hospitality business with Marissa Freeman (CMO, USHG)
On this Episode of the BRITE Ideas podcast, JP and Matt interview Marissa Freeman (CMO, Union Square Hospitality Group) who discusses the unique customer experience Danny Meyer created first with Union Square Café and which now encompasses ente...
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Season 1
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Episode 13
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33:02
Linking brand and business goals with Lynne Biggar '90
In BRITE Ideas Ep. 12, JP and Matt speak with Lynne Biggar '90 (senior advisor, Boston Consulting Group; board member, Voya Financial) about the crucial need to link together marketing and business goals with both short- and medium-term metrics...
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Season 1
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Episode 12
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47:49
Marketing journalistic integrity in the digital age with Kim Miller ’08 (former CMO, The Economist Group)
On this Episode of the BRITE Ideas podcast, Matt and JP speak with Kim Miller ’08, Chief Marketing Officer of The Economist Group [NOTE: Kim left her role between recording this interview and posting it]. Kim talks about the unique charter of T...
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Season 1
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Episode 11
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57:02
The changing world of news media with David Rubin (New York Times Co.)
In this episode of BRITE Ideas, Matt and JP speak with David Rubin (Chief Marketing and Communications Officer, The New York Times Company) about his passion as a marketer to "turn the mundane into the magical." He acknowledges that world news ...
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Season 1
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Episode 10
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44:56
These boots are made for walking with Connor Wilson '15 (Co-founder, Thursday Boot Company)
In this episode of BRITE Ideas, Matt and JP speak with Connor Wilson '15 (co-founder and executive chairman, Thursday Boot Company) about his journey building a direct-to-consumer brand. From recognizing a personal need that was a white space i...
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Season 1
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Episode 9
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56:01
Using communications to solve business problems with Amy Binder '94
On this episode of BRITE Ideas, Matt and JP speak with Amy Binder '94 (Founder and CEO, R|F Binder) about the power of communications to solve business problems. Amy highlights the dire need to bridge the gap between the communications and busi...
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Season 1
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Episode 8
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42:06
Created with Purpose: Dilmah Tea & Resplendent Ceylon with Dilhan and Malik Fernando
On this episode of BRITE Ideas, JP and Matt speak with Dilhan Fernando (CEO, Dilmah Tea) and Malik Fernando (Managing Director, Resplendent Ceylon) about the creation and growth of the first owned and operated tea company in Sri Lanka, Dilmah T...
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Season 1
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Episode 7
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38:15
On brands, technology, and platforms with Maria Thomas (former CEO, Etsy)
In this BRITE Ideas episode, JP and Matt speak with Maria Thomas who currently serves in a variety of senior advisory and board roles (Redesign Health, Duos, Pew Research Center). Her career spans stints in the early year...
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Season 1
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Episode 6
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37:42
Activate Brand Purpose with Scott Goodson and Chip Walker
In this BRITE Ideas episode, JP and Matt speak with Scott Goodson (Founder and CEO, Strawberry Frog) and Chip Walker (Chief Strategy Officer, Strawberry Frog) about their book Activate Brand Purpose: How to Harness t...
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Season 1
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Episode 5
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33:51
What's in a name? with David Placek (Founder & President, Lexicon)
Matt and JP speak with David Placek (Founder and President, Lexicon) about what goes into creating effective brand names. Drawn from the efforts to craft brand names like Sonos, Impossible Foods, Swiffer, and Blackberry, David talks about the i...
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Season 1
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Episode 4
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39:57
Business and social impact lessons from the LEGO Foundation and Right to Play
On episode 3, JP and Matt interview John Goodwin (then-CEO, LEGO Foundation) and Kevin Frey (just-departed-CEO, Right to Play) about the relationships between brands, foundations, and social impact organizations. They share insights on: h...
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Season 1
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Episode 3
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38:02
Catherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)
Matt and JP speak with Catherine Williams (Head of IQ, Qualtrics) about artificial intelligence and machine learning. Catherine discusses the current 'single problem, single solution' AI models of today while noting that advances allowing AI to...
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Season 1
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Episode 2
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29:05
Musa Tariq on brands and fundamental human needs (CMO, GoFundMe)
On this episode of BRITE Ideas, JP and Matt speak with Musa Tariq, Chief Marketing Officer of GoFundMe. Musa gives examples from Nike, AirBnB, and GoFundMe – all of which he has worked for -- that exemplify his belief that brand building is aki...
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Season 1
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Episode 1
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36:52
