BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
Chipping away the sustainability roadblocks of consumption and externalities with Andrew Winston '99
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Columbia Business School Center on Global Brand Leadership
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Season 1
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Episode 18
On Episode 18 of BRITE Ideas, JP and Matt speak with Andrew Winston '99 (author, "Net Positive" and "Green to Gold") about the challenges and opportunities for business and society to tackle climate change. Challenged by Andrew to reverse the "can business really be sustainable and profitable" conundrum, the episode dives right into the need to broaden what is valued by business and society and to price environmental effects into business decision-making. Details of the shared responsibilities for businesses, governments, and individuals are also outlined during the robust discussion.