BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
Using communications to solve business problems with Amy Binder '94
May 31, 2022
•
Columbia Business School Center on Global Brand Leadership
•
Season 1
•
Episode 8
On this episode of BRITE Ideas, Matt and JP speak with Amy Binder '94 (Founder and CEO, R|F Binder) about the power of communications to solve business problems. Amy highlights the dire need to bridge the gap between the communications and business disciplines --- they are intricately linked, and yet neither side is effectively trained to understand the other. In addition, the discussion dips into the topics of company values and authenticity, a need for social impact metrics, and how leaders must adapt company culture out of the societal changes brought on by the COVID pandemic.