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BRITE Ideas

Columbia Business School Center on Global Brand Leadership

Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
Episodes
Chipping away the sustainability roadblocks of consumption and externalities with Andrew Winston '99May 16, 2024
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Brand You: strategies for career authenticity with Allen Adamson and Amy FullerDecember 05, 2023
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The chase for optimal customer experience with Kaaren HansonAugust 10, 2023
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How business strategy through design becomes brand reality - thoughts from the founders of COLLINSJune 14, 2023
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How tapping marginal behaviors can drive innovation with Helen EdwardsMay 24, 2023
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Everyone is in the hospitality business with Marissa Freeman (CMO, USHG)November 23, 2022
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Linking brand and business goals with Lynne Biggar '90October 28, 2022
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Marketing journalistic integrity in the digital age with Kim Miller ’08 (former CMO, The Economist Group)September 22, 2022
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The changing world of news media with David Rubin (New York Times Co.)July 18, 2022
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These boots are made for walking with Connor Wilson '15 (Co-founder, Thursday Boot Company)June 29, 2022
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Using communications to solve business problems with Amy Binder '94May 31, 2022
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Created with Purpose: Dilmah Tea & Resplendent Ceylon with Dilhan and Malik FernandoMay 24, 2022
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On brands, technology, and platforms with Maria Thomas (former CEO, Etsy)March 10, 2022
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Activate Brand Purpose with Scott Goodson and Chip WalkerFebruary 10, 2022
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What's in a name? with David Placek (Founder & President, Lexicon)January 24, 2022
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Business and social impact lessons from the LEGO Foundation and Right to Play October 14, 2021
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Catherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)September 09, 2021
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Musa Tariq on brands and fundamental human needs (CMO, GoFundMe)August 10, 2021
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