BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
Everyone is in the hospitality business with Marissa Freeman (CMO, USHG)
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Columbia Business School Center on Global Brand Leadership
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Season 1
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Episode 13
On this Episode of the BRITE Ideas podcast, JP and Matt interview Marissa Freeman (CMO, Union Square Hospitality Group) who discusses the unique customer experience Danny Meyer created first with Union Square Café and which now encompasses entertainment, hospitality, and entrepreneurial lessons as the brands within the USHG portfolio continue to grow. [NOTE: This episode was first recorded in 2021.]