BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
On brands, technology, and platforms with Maria Thomas (former CEO, Etsy)
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Columbia Business School Center on Global Brand Leadership
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Season 1
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Episode 6
In this BRITE Ideas episode, JP and Matt speak with Maria Thomas who currently serves in a variety of senior advisory and board roles (Redesign Health, Duos, Pew Research Center). Her career spans stints in the early years of Amazon, building NPR's digital platform, leading Etsy as CEO, and heading marketing at SmartThings (through its acquisition by Samsung). Maria notes pattern recognition as a key to business innovation and she shares her insights on the power of platforms, the deep impact of understanding a brand's culture both internally and externally, the future of technology and healthcare, and some pathways the metaverse may take.