
BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
Catherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)
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Columbia Business School Center on Global Brand Leadership
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Season 1
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Episode 2
Matt and JP speak with Catherine Williams (Head of IQ, Qualtrics) about artificial intelligence and machine learning. Catherine discusses the current 'single problem, single solution' AI models of today while noting that advances allowing AI to tackle multiple problems are on the horizon. Her firm belief is that the complexity of human behavior and human emotions will require people and machines to work in concert to deliver meaningful impacts for business and society.