BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
These boots are made for walking with Connor Wilson '15 (Co-founder, Thursday Boot Company)
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Columbia Business School Center on Global Brand Leadership
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Season 1
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Episode 9
In this episode of BRITE Ideas, Matt and JP speak with Connor Wilson '15 (co-founder and executive chairman, Thursday Boot Company) about his journey building a direct-to-consumer brand. From recognizing a personal need that was a white space in the marketplace -- high-quality, versatile, mid-priced boots -- Connor talks through the everything he feels is crucial to build a business from idea to design to supply chain development to culture to brand execution. Through these efforts, he also shares his "brite idea" around the need for many more modular manufacturing facilities in the US and around the world accepting redundancy to enable resilience.