BRITE Ideas
Welcome to the BRITE Ideas podcast, where we discuss how brands build relationships with consumers and society through innovation, technology, and marketing. BRITE Ideas is produced by the Center on Global Brand Leadership at Columbia Business School, and is led by co-hosts Matthew Quint and J.P. Kuehlwein. We want to thank our supporters Lexicon Branding and Kogan Page. For more information visit: http://briteideas.co
BRITE Ideas
Created with Purpose: Dilmah Tea & Resplendent Ceylon with Dilhan and Malik Fernando
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Columbia Business School Center on Global Brand Leadership
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Season 1
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Episode 7
On this episode of BRITE Ideas, JP and Matt speak with Dilhan Fernando (CEO, Dilmah Tea) and Malik Fernando (Managing Director, Resplendent Ceylon) about the creation and growth of the first owned and operated tea company in Sri Lanka, Dilmah Tea. The Fernando brothers talk about their father's purpose in launching the brand -- creating a locally-owned single-origin tea -- and how the family maintains its mission to share great tea with the world, while supporting the environment and the country of Sri Lanka. [NOTE: This interview took place several months before the May 2022 crisis in Sri Lanka, and we offer our thanks and our support to Dilmah Tea and the citizens of the country as they work through these troubled times.]