On episode 3, JP and Matt interview John Goodwin (then-CEO, LEGO Foundation) and Kevin Frey (just-departed-CEO, Right to Play) about the relationships between brands, foundations, and social impact organizations. They share insights on: how a company can effectively deliver social impact, tied to its business purpose, by supporting all elements of that ecosystem; how NGOs need to think strategically about their partnerships with brands and foundations; and how to build a brand idea -- in this case on "the impact of play" -- through educating all the stakeholders (governments, companies, and people) that must work together to drive lasting social change.