BRITE Ideas

Catherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)

September 09, 2021 Columbia Business School Center on Global Brand Leadership Season 1 Episode 2
BRITE Ideas
Catherine Williams on assuring AI is not artificial (Head of IQ, Qualtrics)
Show Notes Chapter Markers

Matt and JP speak with Catherine Williams (Head of IQ, Qualtrics) about artificial intelligence and machine learning. Catherine discusses the current 'single problem, single solution' AI models of today while noting that advances allowing AI to tackle multiple problems are on the horizon. Her firm belief is that the complexity of human behavior and human emotions will require people and machines to work in concert to deliver meaningful impacts for business and society. 

Intro and bio
Defining business analytics and AI/ML
It must not feel ‘fake’
AI progression
AI and business prediction
Ethics and AI
Favorite brand