BRITE Ideas

Everyone is in the hospitality business with Marissa Freeman (CMO, USHG)

November 23, 2022 Columbia Business School Center on Global Brand Leadership Season 1 Episode 13
BRITE Ideas
Everyone is in the hospitality business with Marissa Freeman (CMO, USHG)
Show Notes Chapter Markers

On this Episode of the BRITE Ideas podcast, JP and Matt interview Marissa Freeman (CMO, Union Square Hospitality Group) who discusses the unique customer experience Danny Meyer created first with Union Square Café and which now encompasses entertainment, hospitality, and entrepreneurial lessons as the brands within the USHG portfolio continue to grow. [NOTE: This episode was first recorded in 2021.]

An introduction to Union Square Hospitality Group and its brands
Marissa's background
Mythmaking and hospitality brands
Building an authentic brand
Harnessing emotion in brand building for different industries
Current challenges and opportunities for brand builders
How will new technologies change the game for hospitality and restaurant brands?