BRITE Ideas

Marketing journalistic integrity in the digital age with Kim Miller ’08 (former CMO, The Economist Group)

September 22, 2022 Columbia Business School Center on Global Brand Leadership Season 1 Episode 11
BRITE Ideas
Marketing journalistic integrity in the digital age with Kim Miller ’08 (former CMO, The Economist Group)
Show Notes Chapter Markers

On this Episode of the BRITE Ideas podcast, Matt and JP speak with Kim Miller ’08, Chief Marketing Officer of The Economist Group [NOTE: Kim left her role between recording this interview and posting it]. Kim talks about the unique charter of The Economist that is designed to protect its journalist independence – as an example, on marketing communications decisions Kim reports to the Editor in Chief who has authority over The Economist brand. As with many episodes, Kim also details the strong mission driven nature of the company – driving progress – and how that can help balance the commercial and brand needs facing any media company. In addition, Kim talks about leadership as a member of the LGBTQ+ community and her own BRITE Idea passion to combat the climate crisis – a pillar of the brand she works for.

Kim's background
The common thread: continuous learning
A charter protecting journalistic independence
Transforming journalism into the digital age
A mission of driving progress for individuals, organizations, and the world
Outlining The Economist Group's commercial units: Impact, Intelligence, and Education
Metrics around marketing, brand, and social impact
The impacts of AI on measurement and insights
Leadership diversity and organizational commitments
Kim's BRITE idea: commitment to combat climate change
Kim's favorite brands: Chewy and Nextdoor