The changing world of news media with David Rubin (New York Times Co.)
July 18, 2022
Columbia Business School Center on Global Brand Leadership
In this episode of BRITE Ideas, Matt and JP speak with David Rubin (Chief Marketing and Communications Officer, The New York Times Company) about his passion as a marketer to "turn the mundane into the magical." He acknowledges that world news is far from mundane, but in broad competitive marketplaces, like media, uncovering and then tapping into the emotional impact on your customers leads to success. David also talks about the challenges and opportunities of the digital subscription news model and the crucial need to maintain an independent free press. Enjoy!
"Turning the mundane into the magical"
Digital subscription news is a young marketplace
How has the NYT shifted from 'all the news that's fit to print'?
M&A efforts and being an "essential subscription"
Supporting the NYT brand myth
How uncertainty ignited digital news subscriptions
BRITE Idea: The need for an independent free press
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