In this episode of BRITE Ideas, Matt and JP speak with Connor Wilson '15 (co-founder and executive chairman, Thursday Boot Company) about his journey building a direct-to-consumer brand. From recognizing a personal need that was a white space in the marketplace -- high-quality, versatile, mid-priced boots -- Connor talks through the everything he feels is crucial to build a business from idea to design to supply chain development to culture to brand execution. Through these efforts, he also shares his "brite idea" around the need for many more modular manufacturing facilities in the US and around the world accepting redundancy to enable resilience.