BRITE Ideas

Using communications to solve business problems with Amy Binder '94

May 31, 2022 Columbia Business School Center on Global Brand Leadership Season 1 Episode 8
BRITE Ideas
Using communications to solve business problems with Amy Binder '94
Show Notes Chapter Markers

On this episode of BRITE Ideas, Matt and JP speak with Amy Binder '94 (Founder and CEO, R|F Binder) about the power of communications to solve business problems. Amy highlights the dire need to bridge the gap between the communications and business disciplines --- they are intricately linked, and yet neither side is effectively trained to understand the other. In addition, the discussion dips into the topics of company values and authenticity, a need for social impact metrics, and how leaders must adapt company culture out of the societal changes brought on by the COVID pandemic.

About Amy and R|F Binder
Communications and business problems
New relationships between PR firms and companies
The evaporating difference between PR and brand
The two-way gap between communications and business strategy
Managing a world of supercharged communications
Brands and stands on social and political issues
The need for metrics on social impact
BRITE Idea: comms understanding business and visa-versa
Leadership lessons
Amy's favorite brand