On episode 17 of the BRITE Ideas podcast, JP and Matt speak with Allen Adamson (Co-founder of Metaforce; author of Seeing the How) and Amy Fuller (board director and former Chief Marketing and Communications Officer of Accenture) about how to better define personal branding to advance you career. The pair discuss the innate tensions around the need to be findable in a platform age, how to balance consistency and complexity, and how to build a reputation alongside a personal story.